Privacy Policy

Introduction

Brydge AI Ltd ("we," "our," or "us"), a company registered in England and Wales (Company No. 16925363), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered wholesale order processing platform.

Information We Collect

Information You Provide

• Account Information: Name, email address, company name, phone number, and billing information
• Order Data: Files, documents, and data you upload to our platform for processing
• Communications: Messages you send to our support team or through our platform
• Integration Data: API credentials and configuration data for third-party integrations

Information Collected Automatically

• Usage Data: How you interact with our platform, features used, and processing history
• Device Information: IP address, browser type, operating system, and device identifiers
• Cookies and Tracking: We use cookies and similar technologies to enhance your experience
• Log Data: Server logs, error reports, and performance metrics

How We Use Your Information

We use your information to:

• Provide, maintain, and improve our services
• Process and validate order data using our AI technology
• Communicate with you about your account and our services
• Send you technical notices, updates, and security alerts
• Respond to your requests and provide customer support
• Monitor and analyse usage patterns and trends
• Detect, prevent, and address technical issues and fraud
• Comply with legal obligations and enforce our terms

Data Security

We implement industry-standard security measures to protect your data:

• Encryption: All data is encrypted in transit (TLS 1.3) and at rest (AES-256)
• Access Controls: Role-based access control and multi-factor authentication
• Regular Audits: We conduct regular security audits and penetration testing
• Data Isolation: Customer data is logically isolated and never shared between accounts

Data Sharing and Disclosure

We may share your information with:

• Service Providers: Third-party vendors who help us provide our services (e.g., hosting, analytics)
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Legal Requirements: When required by law or to protect our rights and safety
• With Your Consent: When you explicitly authorize us to share your data

We never sell your data to third parties.

Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations:

• Order Data: Retained for 90 days after processing (configurable per customer requirements)
• Account Data: Retained while your account is active and for 30 days after closure
• Backup Data: Backups are retained for 90 days and then permanently deleted
• Logs: System logs are retained for 12 months for security and troubleshooting

Your Rights

You have the right to:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your data (subject to legal requirements)
• Portability: Receive your data in a portable format
• Opt-Out: Unsubscribe from marketing communications
• Object: Object to certain processing activities

To exercise these rights, contact us at [email protected]

International Data Transfers

Your data may be transferred to and processed in countries other than your country of residence. As a UK-based company, we ensure appropriate safeguards are in place for international transfers, including:

• UK International Data Transfer Agreements (IDTAs)
• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions recognised by the UK and EU

Compliance

Brydge complies with:

• UK GDPR: The UK General Data Protection Regulation
• Data Protection Act 2018: UK data protection legislation
• EU GDPR: General Data Protection Regulation (for EU customers)

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending you an email notification
• Displaying a prominent notice in our platform